What’s Digital Marketing? The Other Point of View

what's digital marketing aboutWhat’s digital marketing? Ask that question to 100 different people and you will get 100 different answers. That’s because it is a very broad topic, and most people don’t realize that it encompasses a lot more than just online advertising.

In reality, any marketing that is done electronically is considered digital marketing. That includes radio advertisements, TV commercials, digital billboards and phone marketing.

Any way to grab your attention that isn’t a magazine, newspaper or mailer falls under the umbrella of digital marketing.

But when people ask what’s digital marketing, they are usually referring to the online segment or advertising, and more and more dollars these days are spent online than off.

So we’ll focus this article on that end, as you are probably well aware of all of the different forms of advertising that exist offline.
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What’s Digital Marketing Exactly?

When it comes to what’s digital marketing online, we’re talking about the various ways that companies or individuals use the internet to create awareness for their brand, products and services.

Let’s discuss some of the more popular ones. We’ll start with the most obvious, which is regular advertising.

  • You can pay for a link or a banner on a popular site in your industry.
  • You can run an ad in an industry newsletter.
  • You can sign up with a company like Google AdWords and pay per click, meaning you pay a fee every time someone clicks on your ad, which is distributed throughout Google’s vast network.

But what’s digital marketing beyond regular ads? There are plenty of other opportunities to spread the word about your company. You have email marketing, which is akin to the flyers that you receive in your regular mailbox. These are targeted email blasts that contain some kind of special offer or deal that would appeal to the audience that you have selected.

One of the newer answers to what’s digital marketing is social media. This has taken online marketing by storm, and presents an enormous opportunity to interact with potential customers. You can use LinkedIn, Facebook, Twitter and other social platforms to quickly spread the word about what you have to offer.

There’s also SEO, or search engine optimization. This includes ways to improve your site’s presence in the search engines (Google, Bing, Yahoo, etc.) and attract more visitors to your site. Some of the techniques here include popular keyword utilization, content development, inbound link gathering and participation at popular sites related to your industry.

When it comes to what’s digital marketing, there’s other ways to reach people as well. You can create your own newsletter from subscribers that visit your site. You can create an authoritative e-book that you give away for free to your visitors containing links and ads, you can distribute an infographic that people want to share which contains links back to your site.

So what’s digital marketing? It is advertising yourself to potential customers, either online or offline, using any of the methods we discussed here. There are other ways as well, and the list is ever-growing, but these are the basic ones to get you started with digital marketing.
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