What is Online Marketing About?

learning what is online marketing aboutWhat is online marketing? It’s simply advertising your company, products and/or services on the internet.

As opposed to offline means like newspapers, magazines, radio ads, television and billboards, it’s everything you do online to get your message out there.

There are many ways to go about advertising on the internet, from pay per click ads to email blasts to search engine optimization and more. Using more than one method is usually most effective, as you can reach different demographics with each one.

Some people respond well to social media marketing, while others prefer the more traditional methods such as regular text links or banner ads.
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It’s a matter of trying out what works best for your company. Sometimes it takes months or even years of testing to figure out which online marketing methods product the maximum results. That’s why it is so important to monitor your campaigns as closely as possible…otherwise it is difficult to determine what is actually working and what is not.

What is online affiliate marketing? That’s a little different. That involves promoting a product or service on your blog or website, and receiving a commission when that product or service is purchase. For example, you may have a site on dog health and care. Perhaps you found a veterinary group that operates nationwide and they are willing to pay you a commission if you refer customers to them.

You would be an affiliate of that company. They would give you a unique link to use on your site. When someone clicked over to their site from yours, and became a customer, you would receive a referral fee. That’s affiliate marketing in a nutshell.

Online Marketing vs. Affiliate Marketing

What is online marketing vs. affiliate marketing? They’re similar but slightly different. Online marketing is anything you do to promote yourself. With affiliate marketing you are promoting someone else. You may use some of the same methods, but your end result is to sell someone else’s products or services, rather than your own.

So if you have your own company, your own products, your own ebook, your own service that you provide, then you’d be interested in what is online marketing. If however you do not have any of these things and rather you’d like to focus on promoting another company, you’d be interested in what is online affiliate marketing.

Regardless of which route you decide to take, the learning process is similar. Start by reading as much as you can on the topic to see exactly how it’s done. You’ll learn what to do and what not to do and have a good starting point. There is a lot of money to made online, and whether you choose affiliate marketing or some other type, you’ll quickly find there are plenty of opportunities for you.
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