What is Affiliate Marketing About? Short and Simple Explanation

what is affiliate marketing about in a nutshellWhat is affiliate marketing about? That’s a question that more and more people are asking these days as it is seeing a resurgence in popularity.

Of all of the ways to make money online, it remains one of the most lucrative, and perhaps one of the easiest ways for a newbie to get started.

The concept is a relatively simple one, but there are certainly many nuances to it. Typically, you start by choosing a topic that interests you.

Something that perhaps you are an expert in or that you have a keen interest in. Most importantly it should be something that you are willing and able to write about, to share your ideas about in a convincing, authoritative manner.
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Choosing a topic is the most important phase, as that will determine what transpires from there, and will ultimately determine how successful you are. So as far as what is affiliate marketing, it’s essentially choosing products or services that you want to promote through the content that you write.

For example, let’s say you are an avid gardener, and that gardening is truly your passion. You know you can write confidently about all facets of gardening, e.g. choosing flowers, planting vegetables, landscaping, etc. You’ve probably bought numerous products over the years, and you know what works and what doesn’t work.

So you would create a website or a blog about gardening, and on the site you would craft articles about gardening. The next step as you are figuring out what is affiliate marketing about would be to find products to promote on your site.

What products would you promote? Pretty much anything that you believe would help your readers become better gardeners. Perhaps you’ve used a special watering system, protective gloves, sun visors, nutrient system…any products that you have enjoyed using, you can talk about and then recommend on your site.

What is Affiliate Marketing About in a Nutshell?

So what is affiliate marketing exactly? When you refer one of your readers to a merchant, and they buy something, that’s affiliate marketing. You are in essence an affiliate of that company, and they pay you a commission for referring that customer to them. You’re kind of like a middleman…finding the buyer, finding the seller and bringing them together.

You may be saying OK so I understand what affiliate marketing is about, but how do I find these merchants? That’s a very good question. First, choose a handful of products that you think you want to promote. If possible, choose ones that are not too inexpensive, because you’re only getting a percentage of the sale. Then, search out these products online.

If the company has its own website, see if they have an affiliate program that you can sign up for. If not, go to one of the larger sites like Amazon and see if the product is sold there. If so, you can sign up for Amazon’s affiliate program, and whether the customer buys the item you recommended or a different item altogether, you still get a commission.

So that answers the question what is affiliate marketing about. In a nutshell, it’s creating content and promoting products or services and receiving a commission in return. And that commission can really add up to a significant income over time.
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