How to Become a Copywriter? 5 Simple Tips to Start

how to become a copywriterHow to become a copywriter? Copywriting is writing copy for the purpose of marketing or advertising. The copy is meant to persuade someone to buy a product, or influence their beliefs. It needs a good writing skills to help you become a good copywriter so that you can persuade people to buy a product you’re promoting.

It’s been one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words that get people to take some form of action.

Some companies or online business owners use copywriters to help them create direct email pieces, online ads, taglines, a web page content or other Internet content to boost the sales of their product promotion or just to get their customer’s awareness.

Some of the highest paid writers in the world are copywriters. You will need to invest time and energy in learning how to become a truly proficient and profitable copywriter. If you really want to invest your time and energy to truly excel as a copywriter, then you can find so many copywriting courses available online that will provide you the intensive training you’ll need to enjoy a lucrative career.

If you’re interested in copywriting, it’s probably because you heard:

  • It’s a great way to make money working at home.
  • You can be up-and-running quickly with very little investment.
  • A formal education is not required.

All of these things are true.

In fact, professional copywriting skills continue to be in high demand and copywriting jobs are some of the highest paid projects for freelance writers. Many copywriters make six-figures working full-time. Others only work part-time, but enjoy a full-time income. The best part is, there is still plenty of room in this huge and expanding industry.

So, how to become a copywriter? Is there any easy but great method that I can use to become a copywriter? Where can I find a great place or course to learn how to become a great copywriter? Stay and keep reading to find the answer.

How to Become a Copywriter – The Crucial Thing

Sales copy isn’t sales copy unless it sells your prospects on your offer. In fact, it’s just an article – a hype filled, exciting article – but an article nonetheless. So, what does it take to turn that dull, one dimensional article into a sales pitch that really works? That’s what we’re going to look at in this short blog post, some secrets that will help you become a good copywriter to boost your sales and help to convert more readers more quickly.

Starting with your headline and progressing through the step after step of a sales page, we’ll hit on every little element you may or may not have heard of since you got started, putting them together into an ideal, top notch strategy that would help you sell ice to eskimos. So, close that window to Facebook, put away that bag of chips and open up that draft of your sales copy. It’s time to start selling.

Preparing to Write

Before you even touch your keyboard to work on your sales copy, consider some of these preparatory tasks you can complete. You’ll be better engaged and prepared when it comes time to write your sales copy.

1. Look at Other Sales Copy and Study Competitors

One of the easiest ways to learn more about sales copy is to look at what works and emulate it as much as possible. That’s why I always recommend you take a closer look at your competitors, as well as high gravity sites in Clickbank.

Take careful notes, review what they do differently from one another and try to find common themes among high gravity, high sales volume sites. Just don’t steal anything directly from their sites. You can borrow the idea for a flying popover, but don’t take their HTML or text. It’s bad form and often illegal.

2. Research and Understand Your Customers

Your customers are going to be very different from those of another niche. Even if you feel like you’ve learned everything there is to know from looking at competitor sites or high gravity pages, you’ll still need to learn what your customers need and how you can communicate it to them.

What are their biggest fears? How can a product you sell benefit them? What are they willing to part with? Remember, you’re selling a solution to a problem, not a product. To sell that solution, you need to understand everything you can about the people who have it.

3. Know the Action You Are Targeting and Have Goals

Every sales page has one or more calls to action. You need to know not only where that call to action will be, but exactly what it will be. Ask yourself and your customers what you want them to do and then word it exactly as you have practiced.

In addition to outlining and defining your calls to action, make sure you create goals that can be monitored and checked up on intermittently throughout the life of your page. Have newsletter conversion goals, click thru goals, and actual sales goals you can analyse in real time.

4. Develop Your Hook and How to Put it to Use

Every sales page needs a hook. What single phrase can you use in your headline or first paragraph that will capture the highest possible percentage of customers in your niche? Read other sales pages and talk to your customers to get a good idea of what fits the bill here. Most hooks are very simple – asking a basic question or highlighting a problem your readers might have.

5. Target Only One Audience in Your Copy

I’ve seen far too many marketers think that they can target a wide swath of people in their sales copy and get away with it. Sure you might be able to sell a marriage advice guide to people about to get married, but is that your target audience? No, your target audience is the couples who are already having marriage problems and need immediate solutions. They are most likely to make immediate, impulsive purchases.

Conclusion

Copywriting is just as much art as it is science. There are dozens of rules and theories that are constantly tested and retested by the industries best, but at the end of the day your job is still to move someone emotionally and convince them to make a decision. So, listen to your own heart and what you feel when you work with your product.

Use the tips in this guide wisely and always be on the lookout for ways that you can adjust them to fit your particular audience. Testing, retesting, and experimentation are what have created some of the world’s greatest marketers. Don’t forget that and you’ll almost always be okay.

There are only a handful of truly useful programs out there for generating your own affiliate marketing income – using the sales writing skills you’ve been honing. That’s why AffiloBlueprint is such a powerful, interesting opportunity.