How to Spy On Your Competitors Backlinks the Easy Way

how to spy on your competitors backlinksBacklinks are incoming links to a website or web page. It is any link received by a website from another website. They were originally important as a primary means of web navigation. Today, their significance lies in search engine optimization.

The number of backlinks is one indication of the popularity or importance of that website or page. This is one of the important factors considered by Google to determine the PageRank of a webpage. Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest. They indicate who is paying attention to that page.

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance. Google’s description of its PageRank system, for instance, notes that “Google interprets a link from page A to page B as a vote, by page A, for page B.

Now, let’s talk about the importance of backlinks in the search engine optimization strategy. We can not set aside backlinking as one of the crucial off-page SEO fundamentals . It is one of the most crucial factors that will make sure the success of your off-page SEO strategy. Therefore, backlinks building is the biggest off-page SEO factor. Because the links that point to your site are the biggest determinant of your Google PageRank, backlink building is the most important SEO fctor.

The good news is that backlink building is easily scalable. You can up the number of backlinks you build to your site without too much effort. Furthermore, there are loads of ways to build backlinks, and they’re suprisingly good fun!

There are some different link factors that affect your SEO. One of them is the quantity of links that are pointing to your website. If you want to rank on the first page of the search engines consistently then you are going to need plenty of links pointing at your website. You basically want to have more links than your competition. This is the best way to try and outrank your competitors.

Another link factor that will affect your SEO is the quality of links that are pointing to your website. Imagine you were running a website about sports equipment. Would you prefer a link to your site from a super high-quality site, such as ESPN? Or would you rather a link from a low-quality or less-than-ideal looking website?

Link quality is extremely important. You need to aim for links from high quality websites as much as possible. Avoid getting links from poor or bad neighborhood sites that will only hurt your website and decrease the value of it in the eyes of search engines. One link from a high-profile website like ESPN would probably be worth more than thousands of links from low quality sites. The higher the pagerank of the site linking to your site, the greater the perceived quality, the better the link will be.

How to Steal Backlinks

Trying to find high quality backlinks that pass give lots of weight in the search engines can be a very frustrating process. Rather than building huge numbers of lower quality links, you can take websites that are outranking you in the search engines and find the links they are using.

Once you have found the link sources, you build links to your own site. Some people might call this hijacking, but I say it’s all a fair and ethical part of online business. You just need then to better optimize the links you build to help you outrank the competition.

So, how to find a handy method of finding links of your competitors to help you outranks them? How to spy on your competitors backlinks? How to steal their backlinks? Is there any machine or computer software that can help you to do that? The answer is absolutely yes! Let’s discuss further…

I will be showing you the method I use to spy on my competitors backlinks, so that I can steal their backlinks. To do this method, I use a free tool: Traffic Travis. I suggest that you download Traffic Travis before you continue reading my next tips, so that you can follow along with my instructions.

You can also read my honest review of Traffic Travis if you are unfamiliar with it. It is a free download with no catches! This method that I’m going to show you uses Traffic Travis V4. If you have an earlier version, then I recommend that you download the new version.

Why Are My Competitors Ranking Better than Me in Google?

The reason competitors rank above you in Google could be for two reasons. Firstly, it could be that their on-site SEO is better than yours. This means that they have optimized their website better for your chosen keywords. To perfect your on-site SEO, use Traffic Travis to identify any SEO errors and fix them. The other reason that your competitors could be outranking you, is because they have better backlinks than you. The way to fix this, is to find the backlinks that they have, and get them for yourself.

How to Use Traffic Travis to Spy On Your Competitors Backlinks

Before you can steal your competitors backlinks, you need to identify who is linking to them. For that, I use the Traffic Travis Backlinks tool.

  • Get started by opening Traffic Travis.
  • Next, click on the ‘SEO’ tab.
  • After this, click on ‘Backlinks’ in the submenu right below the SEO tab.
  • In the ‘Pages to Analyze’ text box, type in the root domain of the competitor’s website that you would like to spy on.
  • Then click ‘ANALYZE.’
  • Traffic Travis will now show you all of the links pointing to it.

How to Spy on Your Competitors Backlinks – Cheat Sheet

  • Take the backlinks that Traffic Travis has found and click on ‘Page Rank.’
  • This will order the links in order of Page Rank.
  • The reason we are ordering the links in order of Page Rank, is because you should prioritize taking the high PR links first as that will have the greatest benefit for your website and SEO ranking.
  • Analyze the webpage, and figure out why/how your competitor was linked to.
  • Create a proposal as to why this website would benefit from linking to you, and then contact the webmaster and submit your proposal.
  • A great idea is to offer them a high-quality guest blog post/article for their website, and request a link to your website in it. You can read my other article about how to find high pr guest blog posts to know further about the best way to make a contact to the webmaster.
  • Repeat this process for each backlink Traffic Travis found.


The Internet is all about opportunity and freedom, and there’s nothing wrong with researching where competing websites get their links from and then trying to build some of your own. Now if you are actively sabotaging their websites or links, that would be a different story, but we are not doing anything like that here. Build more links consistently, keep trying this method to outrank your competitors and keep improving your off-page SEO.

Today, you have learned how to spy on your competitors backlinks using my method with Traffic Travis software. There are still a few things you should do to make sure you have the biggest chance possible of beating the competition and profiting from your spy on competitors backlinks.

First off, make sure the links you are building to your site have good anchor text that is optimized for the keywords you are targeting. Deep link to different pages on your website, and not just your home page. You should also ping your links using a service like Ping the page you are getting the link from so that search engine spiders can see there is a link to your website.

Optimize your web pages using on-page SEO techniques and build more links than your competitors, and even try getting links from them to help boost your rankings in the search engines. Try to pick five keywords that you are trying to rank for and then find at least top 10 competition for each of the keywords using Traffic Travis to analyze the backlinks and then try to build better ones using the link building methods that you have learned.