SEO Optimization Tips – 4 Simple Basics to Help You Get Started

search engine optimization tipsIf you’re looking for SEO optimization tips, you’ve come to the right place. Here we present the basics for you to help you get started.

Choosing the Best Keywords

The first step is finding the right keywords to focus on. That is the heart of any SEO project. Keywords are what people type in when they are looking for something in the search engines. For example, if I might type in “hoover vacuum cleaner”. That’s a keyword. A more specific keyword might be “upright portable hoover vacuum cleaner”.

Whatever topic it is that you choose, you want to target as many specific keywords as possible. You’ll have a much better chance of ranking well with a specific keyword than a general one, e.g. hoover vacuum cleaner” vs. “vacuum”.

There are tools to help you select the ideal keywords for your site, although you will likely be able to come up with many on your own, especially if you are familiar with the topic. Still, it helps to use tools such as the free one offered with Google AdWords to give you additional suggestions.

Building Contents

When it comes to SEO optimization tips, the next one would be developing great content. That means writing, or having someone else write, powerful compelling content that will interest your visitors and answer any questions they might have.

Using the example above, you might do a full review of the Hoover upright vacuum cleaner. There might be several models and perhaps you have one in mind that you want to promote. You can build your content keeping that in mind.

What are the different models? How are they different? Is one better than another? Is Hoover a really good brand? Think about what your reader might want to know and cover the topic as comprehensively as possible.

Building Links and Networks

The next one of the SEO optimization tips? Get some external links pointing into your site. This is one of the key signals Google and the other search engines use to rank your website.

But not just any sites. You want authoritative ones, and preferably within your niche. Write guest posts on high quality sites, develop relationships with others in your field, find relevant directories, post on social pages…any good links coming into your site are seen as a vote of confidence in Google’s eyes.

Stay on Track, Follow the Process

The last tip we will give you is to keep working at it. Just because you’re starting to see a little success doesn’t mean you should sit back and relax. Add more content, get more links, build up your social network…being successful online means constantly working to make your site bigger and better, exploring all possible opportunities.

We hope these SEO optimization tips will make you as successful as possible online.